Canadian skin-care line, 1’Lux, reached out to us to cultivate a brand identity that enveloped their capsule collection of zero-tox, luxury beauty products. With the philosophy of “Nothing Toxic. Nothing to Hide. #topshelfie Status”, their aim is to provide premium products that feel luxurious and give you a no-compromise beauty experience. We created a brand identity and packaging with a nude and minimalistic design aesthetic in order to signify their philosophy, and luxurious formulated beauty basics.