HHH Marathon 2020
Continuing a successful partnership with Hungry Hungry Half Marathon, a charitable event that promotes well-being and supports the less-benefited members of the community by organizing an annual marathon that all proceeds are being donated to the Kelowna Food Bank. This year, again, we worked closely with the organizers in order to create a energetic campaign to promote the event. We created a language that focuses more on the individual's efforts of training. A process of preparation that makes the athlete look deep inside and By the end of these efforts they would come together to run, celebrate and engage with the community, and serve the runners a sense of physical and mental "catharsis".