GeoProtein
Protein bar manufacturer, GeoProtein reached out to us to overhaul their existing brand design. With the aim of highlighting the brand to stand out amongst the market, we approached the project with an innovative and minimalistic aesthetic. In order to appeal to their target audience of millennials, while also motivating and inspiring other health-conscious consumers, we incorporated of a series of motivational quotes on the bar packaging. With a strong focus on typography combined with a clean color palette, we were able to spotlight the quotes and other key information such as nutritional benefits.