Hoxton House
Cairo-based fashion designer Malak El Ezzawy started a new line of high-end menswear to cater to the Egyptian market. She reached out to us to build her a brand identity starting from naming and logo design, to packaging, exterior and interior signage, and clothing labels. Through typography and a masculine color palette, we created a brand that lended itself to a flexible system to be applied to various assets, while maintaining a recognizable tone of voice and image. For the grand opening announcement, we went big and designed a custom oversized newspaper for men to sit back and read while enjoying their morning coffee.