Montreal’s Marché Central was in the process of expanding in order to offer a better shopping experience to their current and future clientele. Needing a visual campaign to announce the development, we were challenged to create a design that would not only live as banners, but also cover facades to wrap around the expansive construction site. We brought the message to life using colorful gradients to evoke the progression of the new Phase 06. Combining this with a selection of fashion photography, the visuals and message showcase a future space that cannot be missed.
Art Director: Darbi Nicole . • . Creative Director: Christine Cook • Copywriter: Sophie Bordes